Lexus and Vogue Usher in the New Season During The Lexus Fashion Preview

August 14, 2008

August 14, 2008 - Pebble Beach, CA -The Monterey Peninsula will once again become a fashion hub as Lexus and Vogue return with The Lexus Fashion Preview at the 58th Annual Pebble Beach Concours d'Elegance. The next generation of young American design talent will showcase exquisite creations and cutting edge looks at the show on Friday, August 15, 2008 during the premier invitation-only fashion event.

The Lexus Fashion Preview is hosted by Vogue's Fashion News/Features Director, Sally Singer. The show reveals the collections from the finalists of the prestigious Council of Fashion Designers of America/Vogue Fashion Fund, the industry's intense search for talent who will emerge as the next great American designers. The couture collections will share the spotlight with Lexus' sleekest automobiles, including the LF-A Roadster concept vehicle, the latest expression of preeminent design from the automaker, and the Pebble Beach Collection, special edition vehicles that commemorate the brand's partnership with the Pebble Beach Resorts.

"The Lexus Fashion Preview is a convergence of innovation and style which brings out the best in both Lexus and Vogue," said David Nordstrom, vice president of marketing for Lexus. "Against the backdrop of the Pebble Beach Concours, we are able to showcase creations of emerging designers, as well as our own line of luxury vehicles, to a sophisticated audience. We are proud to partner with Vogue, an international driving force in the fashion world, and hope we can inspire one another in the exciting world of design."

In addition to the opportunity to get an up-close look at the CFDA/Vogue Fashion
Fund finalists' collections, attendees will be treated to a public viewing of the Lexus LF-A Roadster. This exciting concept car fuses dominant power and precise design, making it a worthy addition to Lexus' portfolio of innovative vehicles.

The LF-A Roadster won't be the only must-see Lexus at the show. Lexus will highlight its collection of 2009 Pebble Beach Edition vehicles, including the all-new LS hybrid and SC, as well as the RX and ES Pebble Beach Editions.

The 2009 SC and LS Pebble Beach Edition vehicles each feature a striking color combination of dark and light to highlight their distinctive lines. The SC Pebble Beach Edition features a Mercury Metallic exterior with Ecru and Black interior and a Black Bird's-eye maple wood trim. A color-keyed rear spoiler, plus Pebble Beach Edition exterior and interior badging and floor mats complete the sleek look. Not to be outdone, the first-ever LS Hybrid Pebble Beach Edition features a Truffle Mica exterior, and an Alabaster and Black interior with a Dark Grey Bird's-eye maple wood trim. The vehicle is also rounded out with the signature Pebble Beach Edition badging and mats.

Following the fashion show, guests can enjoy an elegant cocktail reception while viewing the Pebble Beach Collection and select Lexus vehicles.
The CFDA/Vogue Fashion Fund finalists are selected from a field of hundreds of initial applicants. The 10 finalists compete for the top prize of $200,000 and the opportunity to be mentored by the industry's top designers and executives. The 2008 CFDA finalists are: Richard Chai, Jason Wu, Alexander Wang, Irene Neuwirth, Albertus Q. Swanepoel of Albertus Quartus, Alejandro Ingelmo, Juan Carlos Obando, Swaim and Christina Hutson of Obedient Sons & Daughters, John Patrick of Organic, Sophie Buhai and Lisa Mayock of Vena Cava. Past winners of this prestigious award have included Proenza Schouler's Jack McCollough and Lazaro Hernandez in 2004, Trovata's Jeff Halmos, Josia Lamberto-Egan, Sam Shipley and John Whitledge in 2005, Doo Ri Chung for Doo Ri in 2006 and Rogan Gregory for Rogan in 2007.

About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for eight years in a row. Lexus and its 223 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.

About the CFDA/Vogue Fashion Fund
Launched in 2004, the CFDA/Vogue Fashion Fund is an unprecedented award program that combines a financial prize with business mentoring to promote the next wave of young American talent. The selection process involves narrowing down over hundreds of initial applicants to 10 finalists and ultimately an overall winner and two secondary winners. Prior to final selection, these ten finalists present their work and their business plan to a panel of fashion industry leaders, all of whom put the designers through rigorous questioning, studio visits and fashion presentations.

About Pebble Beach Concours d'Elegance
The Pebble Beach Concours d'Elegance takes place annually and is the world's premier automobile show. Every August, automobile aficionados visit the Monterey Peninsula to pay homage to history's finest and most spectacular automotive names.

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